About Us
A sports marketing consultancy built by people who live and breathe sport, and know how to turn passion into business results.
Our
Story
The Woodwork Co. was built on a simple belief: sport is one of the most powerful connectors in human culture, and most organizations are barely scratching the surface of what that connection can be worth.
We started as a small sports marketing and fan engagement studio focused on helping brands and athletes create deeper connections with their audiences through creative strategy, digital storytelling, and athlete partnerships.
Today we work with sports organizations, brands, athletes, and event operators across Mexico to build fan communities, maximize sponsorship value, and design sports experiences that leave a lasting mark.
At The Woodwork Co., we combine strategy, creativity, and data to help sports properties grow their audience, activate meaningful partnerships, and turn moments of attention into long term fan loyalty.
Pablo Simon T.
Founder
I have been fortunate to study, work, and compete in sports from a young age. Growing up as an athlete taught me one of the most important lessons that still guides me today: in sports, as in life, you get out what you put in.
Living in Europe and pursuing graduate studies in the business of football gave me a broader perspective on how the sports industry operates globally and where there are opportunities to improve the way clubs, brands, athletes, and fans connect.
I am deeply driven by my passion for sports, but always grounded in the same core values: honesty, gratitude, and courage. Sports have given me extraordinary experiences throughout my life, and today my goal is to give something meaningful back to this industry by helping organizations build stronger and more authentic connections with their fans.
It's all about, making memories...
Partners
